Popularity contest

The latest ICM poll in the Guardian gives the Tories a 13 point lead. This puts the Conservatives on their highest since 1992 and Labour on a rating similar to that in 1983. However, this is not drawn from the usual question that generates poll headlines but is based on a question citing Brown, Cameron and Campbell as the party leaders.

The Guardian argue this result is due to Gordon Brown’s and Menzies Campbell’s personal unpopularity as much as David Cameron’s, or the Conservative Party’s, popularity. We’ll see if this is sustained and if so, what it does for internal party support for Brown and Campbell.

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